ProMarketing of Virginia

The Problem

Your Guides Are Valuable—But Distribution Is Limited Most official travel guides are: Confined to visitor centers, hotels, and rest stops
Dependent on travelers actively seeking them out.
Difficult to track in terms of real engagement and ROI That means missed opportunities to influence drive-market travelers and local consumers already in your region.

The Solution

Promarketing of Virginia places your official DMO publications inside:

High-traffic grocery locations (Food Lion)
Convenience hubs (Wawa)
Retail environments with consistent daily foot traffic

This allows your destination content to reach:

Local residents planning outings
Regional travelers already in-market
Consumers making real-time decisions

SERVICE MODEL

Simple, Scalable, Effective

You provide your official printed travel guides
We distribute them across our retail network
We enhance engagement through QR integration (if needed)
You gain expanded reach + measurable insight

📈 WHY IT WORKS

Distribution + Promotion + Data = Real Performance

📍 Expand beyond visitor centers
📈 Reach thousands of daily shoppers
📊 Track scans and engagement
🎯 Influence real-time decisions
🔗 Connect print to digital instantly

🛍️ ADVERTISING OPTIONS
In-Store Travel Rack Placement

Place your guides inside high-traffic retail locations.

Billboard Ads on Display Racks

Promote your destination or business directly on in-store displays.

Printed: 757Event News Bi-Monthly Event News & Travel Coupon Book.

Digital: Hubs

757EventNews.com DMVEventNews.com

 Online Hubs that 

Track engagement and drive users to: online bookings and savings 

Events
Hotels
Coupon Offers
Landing pages

 🎯 USE CASES

Promote 757 Region as a collective to the Richmond market, building on the strong regional appeal of the 757 brand in Richmond.

Perfect for:

Destination Marketing Organizations (DMOs)
Tourism boards
Events & festivals
Restaurants & attractions
Local businesses

Seeking (804) Day Visitors or Over-nighters. 

WHAT MAKES US DIFFERENT

Through our platform, consumers can connect directly to:  Hotels, Events, Ticketing , Local offers,QR-Coded Actived Destination Landing pages , official DMO websites or local business offers.

⚡ LIMITED AVAILABILITY

Placement opportunities are limited per location.

📅 Booking now for May 2026 rollout
📍 Richmond & Tidewater markets open

RICHMOND :  Zone 1 and 2 = 7 Cities: Richmond - Chesterfield - Henrico - Midlothian - Chester - Highland Springs - Ashland

RiCHMOND: Has a Growing  Workforce
With a population of more than 1.3 million and a regional labor force of more than 730,000, the Richmond region is the second-fastest growing region in Virginia. In just 10 years, the City of Richmond alone has seen an 11.0% increase in population growth and anticipates another 18% increase by 2050.

This  city is exploding with curious minds, hard workers, innovative thinkers, and future leaders, many of whom are getting a rock-solid education at award-winning high schools, trade schools, and nationally recognized higher education institutions right here in Richmond.

AND A DIVERSE POPULATION
Nearly 70% of our population is non-white, with 38% of Richmond 'ers identifying as Black. Between 2010 and 2020, the number of people identifying as Asian grew by almost 32.5%. In recent years, our community has become more international, with people immigrating from Central America and India calling Richmond home in increasing numbers.

source:https://www.richmondeda.com/richmond-demographics/

Tidewater Markets 
Zone 1 and 2 = 7 cities 1.7 +Million Consumers
Zone 1 : Williamsburg  Newport News *Hampton

Zone 2: Norfolk * VA.Beach* Portsmouth*Chesapeake *

Virginia Beach-Chesapeake-Norfolk, VA Metro Area
Core Based Statistical Area in: Virginia Beach-Chesapeake, VA-NC CSA, United States

Key Demographic Data for the 757 Area:
Population Size: The metropolitan area has over 1.78 million residents, making it the 37th largest in the US.
Racial Breakdown: Based on regional MSA data: White (50.1%), Black/African American (29.5%), Hispanic/Latino (9%), Two or more races (6.1%), and Asian (4.4%).
Median Household

Income: Estimated to be around $92,865 (2000 census, heavily dated) to over $100k in some, such as the !7th Congressional District.
Military Presence: A large portion of the population is associated with the military, which is a major factor in the region's population stability and diversity.
Population Shifts: People are moving toward suburban areas like Isle of Wight County, while core cities like Norfolk, Portsmouth, and Virginia Beach have experienced slight population drops.
Age Profile: The region has a relatively young population compared to the national average, often driven by military personnel, with a median age in the mid-30s.

source:
https://www.ghrconnects.org/demographicdata?id=281263